Front & Back End Devs
Est. 1997
Hubspot Certified
The Web Design Agency Developed By Marketing Experts
If you are looking for Web Designers with a greater understanding of Marketing, Branding and Strategy, then you’re in the right place.
Our Digital Marketing Agency was established by an International Marketing Consultant in 1997. In the last two decades, we have worked continuously to understand how websites can best be used as the hub of all Marketing.
This is what makes us different, we don’t just think about pretty designs, we understand the following:
- Target Audience
- Brand Messaging
- User Experience
- Business Objectives
Branding, page speed and content require effort and experience to produce the most compelling website possible. In return, Google will rank you higher and convert more website users into leads and sales.
Ever since we started in 1997, we have had SEO in mind, making websites as search engine friendly as possible.
Since then, we have continually challenged ourselves to stay ahead of the game.
Due to improvements in open-source platforms such as WordPress and Magento, we moved from our custom-built CMS back in the late 2000s. This was to deliver more cost-effective websites with as much functionality and flexibility as possible.
We were the first out of the block to develop mobile responsive websites to ensure the best possible user experience on all devices.
Due to the vast array of websites and the continual challenge of gaining an advantage over your competitors, it is tempting to try anything and everything.
Ultimately, we believe in quick and clear websites with the user in mind over pretentious stylised sites that date far too quickly and perform poorly in terms of SEO.
Our websites range from simple 10-page WordPress websites to full-blown customised PHP frameworks.
We have worked with hundreds of businesses over the years, and with this experience, we understand who we benefit the most.
Small, owner-run businesses see significant results working with our experienced team of developers, designers and marketers. Because we are small and streamlined, our clients achieve results faster and with less cost.
When we deal with business owners and directors, our relationships are solid and long-lasting. They can see the value we offer and trust our expertise.
We work with small businesses with just a few personnel up to those turning over tens of Millions. These businesses cover all industries, from recruitment to manufacturing.
The lessons we have learnt from customers and their design projects are invaluable.
Our team has such longevity, they have retained all this knowledge and you reap the rewards.
How We Design & Develop Successful Websites
Brand Messaging
We understand your business is unique. Why? Because it is. No matter how similar, every business will always have something that sets it apart. You should be proud of your business’s unique aspects, and we want your website to reflect them.
We can work with you to understand the 4 critical factors that will set your brand apart:
- Why does your brand exist
- How does your brand achieve the desired goals for customers
- What your brand offers its customers
- Who are your brand’s customers
Conversion Rate Optimisation
We need to create a website that appeals to your customer’s aspirations and answers their questions as quickly and simply as possible. Once we understand your brand, we will design a website that works seamlessly with your messaging.
Speed, simple navigation and clear Call-To-Actions are critical to high-converting websites. We advise and implement all these aspects for your website.
The Buying Process
- Awareness – Your webiste can often be the first place people become aware of your brand. Make sure the first few seconds on your site leave a great, lasting impression.
- Consideration – People often visit websites to learn more and ensure they are confident in the service/product before buying. Create content explaining why the service/product is the perfect solution, e.g., case studies, product reviews, etc.
- Decision – Once people are sure of the right solution, they now need to choose who to buy it from. This is where you present content promoting your brand e.g. free delivery, years of experience, values etc.
Pretty much every page on your site should bear in mind all three stages, as you don’t know which stage of the buying process they are in when they land on the site.
Website Platforms We Design & Develop With
WordPress / WooCommerce
WordPress is a free and open-source content management system (CMS) that powers over 40% of all websites on the Internet. It’s easy to use, highly customisable and offers a wide range of features, including blogging, e-commerce, and multimedia. WordPress provides an intuitive CMS interface, a vast library of plugins, and a thriving community of users who regularly contribute to its development.
Shopify
Shopify is a leading e-commerce platform that provides businesses with everything they need to sell your products online.
Shopify provides an intuitive interface and various features, including payment processing, inventory management, shipping options, and a robust reporting system.
One of the most significant advantages of using Shopify is its ease of use. It’s designed to be user-friendly, even for those without experience in e-commerce. The platform also offers various integrations, allowing users to connect their store to various apps and services, including social media platforms and email marketing tools.
Another significant advantage of Shopify is its scalability. It can accommodate businesses of all sizes, from small startups to large enterprises, and can handle high traffic and sales without downtime. Additionally, Shopify offers a robust security system that protects user data and ensures that online transactions are secure.
And Many Many More
We have developed and managed many other platforms; don’t be afraid to get in touch if you have specific requirements.
Let’s Chat
Web Design Portfolio
What happens once your website is live?
It’s important to keep the website up-to-date and quick to ensure a great conversion rate.
Once potential customers are using your site, you need to be able to analyse how the site is performing and how it’s being used. We can set up Google Analytics correctly to track website behaviour and conversions.
With Google Analytics data, you can decide which pages need improving. Performing this task successfully will help increase your conversion rate and make all your digital marketing more effective.
We are here to support you every step of the way by offering a cost-effective monthly support package. Remember, your website is a living thing and is never a finished product.
Hosting, Domain, Google Analytics
This ensures the website and email functionally are live, as well as providing the necessary statistics behind the websites performance.
Website Maintenance
This keeps the website fresh and interesting, providing good content for your audience.
Search Engine Optimisation
SEO (Search Engine Optimisation) is a tool used to achieve higher rankings in Google searches. This will increase the quantity of your visitors by moving your website up in search results.
PPC
For instant traffic and to test your new site, there’s no better way than paid campaigns such as Google PPC and Social Media Ads. Within weeks we can see whether we can generate profitable leads and sales using the vast tools available in both Google and Facebook Ad platforms.
Content
Your website is a living thing, it should be constantly fed new content for your digital marketing to succeed. Whether it’s new pages, blogs or videos, we can create the perfect content to please Google and convert website visitors.
Email Marketing
If you are looking for the most cost-effective form of Digital Marketing, then look no further than email. As long as you have the email addresses of your customers, ex-customers and potential customers, we can create the perfect email for their inboxes.
