We create brands true to their values and that engage their audience
You have a business ready for success, all you need now is to generate attention, evoke the right emotions and make your desired audience feel like they belong.
That’s where a Brand Strategy plays its part.
This is all about understanding the values of the business and the ideal value position in the market. It’s not about being the best in the market but being the best for your customers. Being customer-centric is paramount and to do this we must create a clear picture of your Buyer Personas (Customer Characatures).
Now that we know who your customers are, we can create a brand value canvas matching the pains and gains of your customers with the key features of your products and services. This ensures your product and services are in fact meeting the needs of your customers.
Once your products and services are complete, we work on the product messaging to ensure we can communicate the right message no matter what the medium e.g. web page, video, Facebook ad etc.
If implemented correctly, an effective brand strategy will cement your brand securely in the minds of your chosen audience.
It’s not just as simple as designing a logo or brand identity pack.
The Positioning Statement encapsulates everything your customer needs to know about why they should buy from you.
- WHAT do you deliver
- WHO to?
- HOW do you deliver it differently?
- WHY do you do it?
Most businesses will know the first three off the back of their hand but it’s often very difficult to put down on paper why they do what they do. Why is WHY so important to branding? This is what makes employees and customers believe in you.
What good is it if you say all the right things but for whatever reason, they just don’t believe it?
As part of our brand development package, we offer:
- Brand discovery workshop
- Company positioning statement
- Brand Identity & Guidelines
- Copywriting
- Video storytelling
- Brand voice
- Product messaging template
- Value proposition & canvas
Why is Branding so important?
You will have heard the phrase, “People do business with people they like.” Therefore, you need to think of your brand as a person. Your brand needs to be likeable instantly and continuously reassure the customer throughout their journey.
If they don’t feel comfortable with your brand, they won’t trust you with their hard-earned money.
Want to know more?
Case Study – Cerebra
We had the opportunity to build a brand from the ground up for a start-up recruitment agency specialising in sourcing finance leaders for early-stage technology companies. To begin, we worked closely with the client to understand their WHY, HOW, WHAT, and WHO, which helped us develop a strong positioning statement. This statement now drives the messaging on their homepage, social media, presentation decks, and more.
Next, we created a contemporary logo along with versatile iconography to use across the website and online platforms like LinkedIn. With the visual identity in place, we designed a series of social media posts—slightly varying in style—to keep followers engaged and interested.
Our copywriter then spent time with the client to ensure that the website not only communicated the key messages but did so in the right tone of voice. Finally, we designed and developed the website for its initial launch phase, making sure there was enough content to introduce the brand to the market.
Case Study – Midland Structures
Midland Structures is a well-established structural steelworks business that has experienced remarkable growth in recent years. However, as they continued to expand, their existing branding—logo, messaging, and website—began to lag behind.
Having previously collaborated with the owners on a successful brand launch for the domestic market, they invited us to revitalise Midland Structures in a similar way. The video below offers a side-by-side comparison of their old website and branding with the fresh, bold, and more impactful version we developed.
To arrive at this stage, we spent half a day immersing ourselves in the heart of their business—exploring the What, Who, How, and Why—before creating the initial concepts for the new logo and company positioning statement. This discovery process ensured that our work truly reflected the essence of Midland Structures.
Our final highlight was producing a video shot at both their factory and a project location in Southampton. This dynamic footage truly conveys the scale of their facility and the impressive projects they take on, bringing the new brand to life in a way that words alone can’t achieve.
Case Study – The Clubhouse
The Clubhouse began when a client approached us with a vision for a high-end barbershop. Since barber shops are everywhere, we knew we had to create something truly distinctive.
The goal was to offer luxurious services and products aimed at high-net-worth individuals. But in a small Yorkshire market town, asking customers to pay twice their usual rate required more than just premium products. That’s how the Clubhouse concept came to life—built around the idea that affluent men appreciate quality time and a place of their own. Much like a golf club lounge, this barbershop would offer a welcoming space with additional benefits.
Members would enjoy a complimentary bar, special discounts with local brand partners, and invitations to exclusive events. On the upper level, clients could access aesthetic treatments—an option some men might avoid in a more traditionally feminine salon environment.
We believe this concept has tremendous potential for expansion across the UK, as long as it’s implemented thoughtfully and maintains its unique, luxury appeal.