Even The Best Marketing Manager Can’t Be Your Entire Marketing Department
I’ve had this conversation with business owners multiple over the years. It usually goes something like this:
“Hey Dan, we need a marketing manager, they need to have solid experience in…
- SEO
- PPC
- Multi-channel strategy and execution
- Social Media
- Content & Branding
- Email Automation & CRM
- Web Design
- Sales Enablement & GTM Strategy
- eCommerce Analytics
- Internal Comms
- Campaign Execution
- Reporting
Salary is around £40K – £50k.
Oh, and they’ll need to write and implement the multi-channel marketing plan, manage campaigns end-to-end, launch products/services, and create collateral from scratch…
Do you know anyone that would be interested?”
At this point, I can try to empathise and manage expectations.
The Reality of Modern Marketing
A decade ago, it might have been possible to find a marketer who could handle half of the above and that would have been enough. But marketing has evolved, and the list of required skills has expanded dramatically. Expecting one person to cover every channel and execute every aspect of a marketing strategy at a high level is simply unrealistic.
Think about it—SEO alone requires the deep technical knowledge of a developer, copywriting skills to create great content and experience in outreach/digital PR. PPC demands analytical skills, creativity and platform-specific strategies. Social media needs creativity, marketing fundamentals, and community management. And that’s just the beginning!
No matter how talented they are, one person can’t deliver the expertise your business needs across every channel. You need the best people for each and every job, not a Jack of all trades and a master of nothing.
The truth is, marketing is now a team sport, and for your business to thrive, you need the right players in place.
The Smarter Approach to Marketing Success
Instead of searching for a unicorn marketer who doesn’t exist, businesses should invest wisely in their marketing structure. This usually takes one of two forms:
1️⃣ A marketing manager supported by a few in-house specialists – This allows for a more balanced workload, with experts focusing on specific areas such as content, PPC, or design.
2️⃣ A marketing manager working alongside a multi-channel digital agency – In this setup, the manager focuses on strategy while an agency provides the expertise and execution across all channels.
Why This Works
Where businesses really succeed is when they bring in a full-service digital agency to work alongside their marketing manager as one cohesive team. That’s exactly how we operate at Strategy Plus.
With us, you gain access to specialists across every marketing discipline, ensuring that your strategy isn’t limited by one person’s capacity or skill set. Instead, you get:
✔ Expertise without burnout – No single marketer trying to juggle everything.
✔ A seamless team dynamic – We integrate with your team to deliver real results.
✔ Scalable marketing – Whether you’re a start-up or scaling fast, we grow with you.
The Bottom Line
Marketing today isn’t a solo act; it’s a collaborative effort. You need the right mix of strategy, creativity, and technical execution to drive growth. So, if you’ve been trying to find that one marketing superhero—stop. Instead, build a team that ensures long-term success.
At Strategy Plus, we’re here to be your digital marketing team, working collaboratively with you.
Ready to make your digital marketing work smarter? Let’s chat!
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